AI search visibility
Generative engine and answer engine optimisation
More buyers now ask an assistant before they open a search results page. If those systems cannot understand who you are and what you do, you are missing from the shortlist entirely.
Generative engine optimisation is the work of making a business easy for AI systems to understand, summarise, quote and attribute correctly. Answer engine optimisation is the closely related work of structuring content so it directly answers the questions people ask.
Neither is a trick. Both come down to clear information, consistent facts about your business, well-structured pages and genuine expertise that is easy to extract.
Why businesses disappear from AI answers
- Key facts, such as what the business does, where it works and what it charges, are implied rather than stated.
- Pages bury the answer under three paragraphs of preamble, so there is nothing clean to quote.
- Business information is inconsistent across the site, directories and social profiles, so no system can confirm it.
- There is no structured data, so machines have to guess at relationships a schema could have stated plainly.
Who this is for
- Businesses in considered-purchase markets where buyers research first
- Professional services competing on expertise
- Brands already visible in Google that are absent from AI answers
- Any business whose click-through has fallen while impressions held up
What this work covers
- Google AI Overviews and AI Mode
- ChatGPT, Gemini, Copilot and Perplexity
- Entity SEO and knowledge graph signals
- Structured data and JSON-LD
- Answer-first content structure
- Featured snippets and People Also Ask
- Brand mentions and unlinked citations
- Consistency of business information
- Retrieval-friendly page structure
- Comparison and pricing transparency
- E-E-A-T and author signals
- llms.txt and machine-readable summaries
On this page
Related services
What Rank Magnus does
Entity foundations
Making it unambiguous who your business is: consistent naming, descriptions, locations served and structured data that connects them.
Answer-first content
Restructuring pages so the direct answer comes first and the detail follows.
Question coverage
Mapping and answering the questions buyers actually ask, including comparisons and pricing questions most sites avoid.
Extractable structure
Clear headings, definitions, tables, steps and FAQs that both people and machines can use.
Citation-worthiness
Original explanation, data and detail that gives a system a reason to quote you rather than a competitor.
Monitoring
Tracking how your brand appears across AI assistants and where the answers come from.
How the work runs
The same sequence every time, so you always know what stage you are at.
01
Visibility baseline
How AI systems currently describe your business and your market, and who they cite.
02
Entity and schema work
Correct, consistent facts and structured data across the site.
03
Content restructuring
Answer-first sections, definitions, comparisons and FAQs on the pages that matter commercially.
04
Gap closing
New content for questions where competitors are being cited and you are not.
05
Re-check
Repeat the baseline and adjust.
What you get
- A written plan with an order and a reason
- Work delivered in visible increments
- Reporting tied to enquiries, not impressions
- Full ownership of everything produced
Related services
Search engine optimisation is the work of making your website the obvious answer to the searches your customers already make. We do it in a deliberate order and explain every step.
Content only works when it answers something a buyer genuinely needs to know. We plan it against demand, write it properly, and link it so it compounds.
Technical SEO is the difference between a website search engines can use and one they struggle with. It is usually the cheapest growth available, because nothing else works until it is right.
If your customers are within driving distance, local search is the highest-value work you can do. It is also the work most competitors do badly.
GEO and AEO questions
What is GEO?
Generative engine optimisation is the practice of making a website and a brand easy for AI systems to understand, summarise and cite when they generate answers.
What is AEO?
Answer engine optimisation is structuring content so it answers a specific question directly and clearly, making it usable in featured snippets, voice results and AI answers.
Is GEO different from SEO?
It overlaps heavily. The same crawlable, well-structured, trustworthy pages feed both. GEO adds emphasis on entity clarity, extractable structure and being worth quoting rather than just worth ranking.
Can you guarantee my business appears in ChatGPT?
No. These systems are non-deterministic and change frequently. What we can do is remove the reasons you are being left out and make you the easiest source to use.
Does structured data help with AI search?
It helps machines state facts confidently rather than infer them. It is not a magic switch, but it is cheap, low-risk and useful for both search and AI systems.
Should I block AI crawlers?
Only if you are certain you do not want the exposure. For most small and medium businesses, being quotable is more valuable than being invisible.
Find out what this would look like for your business
Send us your site and what you want to change. We will tell you whether this is the right service to start with.