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Insights
Guides on search, AI visibility and websites
Practical topics for business owners and marketing managers. The guides below are planned; full articles will be added here as they are published.
SEO (planned)
Local SEO (planned)
AI search, GEO & AEO (planned)
Content marketing (planned)
Web design (planned)
Marketing in Scotland (planned)
SEO
How much does SEO cost in Scotland?
What retainers, audits and projects typically cost, what should be included, and how to spot a quote that will waste your money.
Planned guide
AI search
What is generative engine optimisation?
How AI assistants pick and cite sources, and the practical work that makes your business easy to quote.
Planned guide
Local SEO
A local SEO checklist for Scottish businesses
Profile, reviews, citations, content and internal links, in the order we actually work through them.
Planned guide
Local SEO
Google Business Profile: a practical guide
Categories, services, photos, posts and the settings that genuinely affect map pack visibility.
Planned guide
SEO
What a technical SEO audit should cover
Crawling, indexing, canonicals, Core Web Vitals, structured data and the issues that quietly cap growth.
Planned guide
SEO
How long does SEO take to work?
Realistic timelines for local, national and ecommerce campaigns, and what should change in month one.
Planned guide
Web design
How to redesign a website without losing rankings
The migration steps that protect traffic: URL mapping, redirects, parity checks and post-launch monitoring.
Planned guide
AI search
AI Overviews: what actually changed for small businesses
Where clicks have moved, which queries are affected, and what to do about it without panicking.
Planned guide
Web design
WordPress or Shopify: which suits your business?
A straight comparison for Scottish businesses choosing a platform, including SEO implications.
Planned guide
Rather ask us directly?
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