More from the traffic you already have
Conversion rate optimisation
Doubling your traffic is expensive. Improving the percentage of visitors who get in touch is usually cheaper, faster and permanent.
Conversion rate optimisation is the systematic process of increasing the proportion of visitors who take the action you want, such as an enquiry, a call or a purchase.
It combines data about where people leave, qualitative evidence about why, and controlled changes to fix it.
Where enquiries leak away
- The page never states plainly what you do, for whom, and where.
- The only call to action is a contact form at the very bottom.
- Forms ask for eight fields when three would do.
- Prices are hidden entirely, so price-sensitive visitors leave rather than ask.
- Nothing on the page answers the specific doubt that stops the decision.
Who this is for
- Businesses with decent traffic and disappointing enquiry numbers
- Ecommerce stores with healthy sessions and weak basket completion
- Companies about to increase ad or SEO spend who should fix the destination first
- Sites where nobody knows which pages actually generate enquiries
What CRO work involves
- Conversion tracking and goal setup
- Funnel and drop-off analysis
- Landing page optimisation
- Value proposition clarity
- Call-to-action placement and wording
- Form design and field reduction
- Trust signals and objection handling
- Page speed and its effect on conversion
- Mobile conversion differences
- A/B and split testing
- Session recordings and heatmaps
- Post-enquiry follow-up and lead quality
On this page
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What Rank Magnus does
Measurement setup
Tracking that records the actions that matter, so decisions are not made on guesses.
Analysis
Funnel and page-level drop-off, device differences, and the pages that quietly carry the business.
Qualitative research
Session recordings, on-site surveys and sales team input about real objections.
Page and form improvements
Clearer propositions, better structure, fewer fields, stronger and better-placed calls to action.
Testing
A/B tests where traffic supports them, and evidence-led changes where it does not.
Reporting
Change, result, decision. Nothing else.
How the work runs
The same sequence every time, so you always know what stage you are at.
01
Fix the measurement
Nothing useful happens until conversions are tracked correctly.
02
Find the leaks
Quantitative analysis plus qualitative evidence.
03
Prioritise
By potential impact and effort, not by opinion.
04
Change and test
One meaningful change at a time, measured properly.
05
Keep or revert
Decisions made on results, and documented so the same ideas are not retried blindly.
What you get
- A written plan with an order and a reason
- Work delivered in visible increments
- Reporting tied to enquiries, not impressions
- Full ownership of everything produced
Related services
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A website is a commercial tool, not a brochure. We build sites that load fast, read clearly, rank properly and make the next step obvious.
If your customers are within driving distance, local search is the highest-value work you can do. It is also the work most competitors do badly.
Conversion Rate Optimisation questions
What is a good conversion rate?
It varies enormously by industry and traffic source. The useful comparison is your own site over time, not an average from someone else’s report.
How much traffic do I need for A/B testing?
Enough for a result to mean something, which for many SME sites means thousands of relevant sessions a month. Below that we use evidence-led changes and measure over longer periods.
Is CRO just changing button colours?
No. Most gains come from clarity, page structure, answering objections and removing friction. Button colour is rarely the problem.
Should I fix conversion before investing in SEO?
Ideally in parallel. There is little point sending more traffic to a page that loses it, but conversion work with no traffic has nothing to measure.
Should I publish prices?
For many service businesses, some pricing transparency improves both lead quality and conversion. See how we do it.
How long does CRO take to show results?
Tracking and obvious fixes can land in weeks. A meaningful testing programme runs continuously.
Find out what this would look like for your business
Send us your site and what you want to change. We will tell you whether this is the right service to start with.