Interface and experience
UI and UX design
Good design is mostly removal. Fewer decisions on each screen, clearer language, and an obvious next step for the person who is already interested.
UX design is the work of shaping how someone moves through a site and whether they can achieve what they came to do. UI design is the visual and interactive layer they use to do it.
On most business websites the two failures are the same: too much on the page, and no clarity about what to do next.
What poor UX costs you
- Visitors cannot tell within seconds whether you do what they need.
- The navigation reflects your org chart rather than the customer’s question.
- Forms ask for information nobody wants to give before a first conversation.
- Mobile is an afterthought, and most of your traffic is on mobile.
Who this is for
- Businesses with traffic but weak enquiry rates
- Companies redesigning and wanting the structure right before the visuals
- Teams with a product or portal that confuses users
- Sites that need to meet accessibility obligations
What this covers
- Information architecture and navigation
- User journeys and task flows
- Wireframing and prototyping
- Design systems and component libraries
- Typography and visual hierarchy
- Accessibility and WCAG compliance
- Mobile-first and responsive design
- Form design and input reduction
- Microcopy and interface language
- Heuristic evaluation
- Usability testing
- Design handover and documentation
What Rank Magnus does
Research and review
Analytics, session recordings, search data and heuristic review to find where people stall.
Information architecture
Navigation and page structure organised around the questions people arrive with.
Wireframes and journeys
The key paths mapped and tested before design effort is spent.
Interface design
A consistent design system: type scale, colour, components and states.
Accessibility
Contrast, focus states, keyboard navigation, labels and reduced-motion support built in.
Handover
Design files and component documentation your developers can build from without guessing.
How the work runs
The same sequence every time, so you always know what stage you are at.
01
Understand
What users are trying to do and where the current site stops them.
02
Structure
Architecture and journeys agreed first.
03
Design
Components and layouts built as a system.
04
Validate
Reviewed against real content and real tasks, on real devices.
05
Hand over and measure
Build support, then measure whether the journey improved.
What you get
- A written plan with an order and a reason
- Work delivered in visible increments
- Reporting tied to enquiries, not impressions
- Full ownership of everything produced
Related services
Doubling your traffic is expensive. Improving the percentage of visitors who get in touch is usually cheaper, faster and permanent.
A website is a commercial tool, not a brochure. We build sites that load fast, read clearly, rank properly and make the next step obvious.
WordPress runs a large share of the web for good reasons. Most of the problems blamed on it come from bloated themes, plugin sprawl and cheap hosting.
Shopify handles the hard parts of selling online. The difference between stores is structure, speed and how well the site answers a buyer’s questions.
UI and UX Design questions
What is the difference between UI and UX?
UX is whether someone can do what they came to do. UI is the visual and interactive surface they use. A beautiful interface on a confusing journey still fails.
Do I need UX work if I just want a redesign?
The structure decides most of the result. Redesigning the visuals of a confusing site produces a prettier confusing site.
How do you know a design is better?
By measuring the behaviour that matters: enquiries, completions, drop-off points, and task success in testing.
Is accessibility a legal requirement?
Public sector bodies in the UK have specific obligations, and equality legislation applies more broadly. Beyond compliance, accessible sites work better for everyone.
Can you work with our existing brand?
Yes. We normally extend an existing identity into a fuller design system rather than replacing it.
Do you do usability testing?
Yes, and even five sessions with real users usually surfaces problems no internal review will.
Find out what this would look like for your business
Send us your site and what you want to change. We will tell you whether this is the right service to start with.