Ecommerce builds
Shopify development for growing stores
Shopify handles the hard parts of selling online. The difference between stores is structure, speed and how well the site answers a buyer’s questions.
Shopify development is the design, build, customisation and maintenance of online stores on the Shopify platform.
Beyond installing a theme, it covers collection structure, navigation, product templates, app choices, speed and the technical details that decide whether the store is visible in search.
What holds Shopify stores back
- Collections created ad hoc, so the structure does not match how people search.
- A dozen apps injecting scripts and slowing every page.
- Product pages that list specifications but never answer the questions that stop a purchase.
- A migration done without redirects, losing years of search visibility overnight.
Who this is for
- Retailers moving from WooCommerce, Magento or a custom platform
- Brands launching direct-to-consumer alongside stockists
- Stores with growing catalogues outgrowing an off-the-shelf theme
- Shopify stores getting traffic but converting poorly
What Shopify projects cover
- Theme development and Liquid templates
- Collection architecture and filtering
- Product schema and rich results
- Site speed and app performance
- Checkout and conversion improvements
- Platform migration and redirects
- Payment, shipping and tax setup
- Inventory and multi-channel selling
- Analytics and ecommerce tracking
- Email and CRM integration
- Internationalisation where relevant
- Accessibility on ecommerce templates
What Rank Magnus does
Theme design and build
Custom or well-customised themes built around your catalogue and brand.
Collection and navigation structure
Categories that match demand, with filters handled so they help rather than flood the index.
Product templates
Templates that answer objections, show specifications clearly and include correct product schema.
Speed
App audits, script control, image handling and theme-level performance work.
Migrations
Full URL mapping, redirects, content parity and post-launch monitoring.
Integrations
Payments, shipping, stock, email and analytics wired together properly.
How the work runs
The same sequence every time, so you always know what stage you are at.
01
Discovery
Catalogue, customers, fulfilment and what the current store does badly.
02
Structure
Collections, navigation, URL patterns and templates.
03
Design and build
On a development store, reviewed with real products.
04
Migrate and launch
Redirects tested, data verified, tracking confirmed.
What you get
- A written plan with an order and a reason
- Work delivered in visible increments
- Reporting tied to enquiries, not impressions
- Full ownership of everything produced
Related services
Most ecommerce SEO problems are structural. Fix how the catalogue is organised and crawled, and the content work starts paying much faster.
A website is a commercial tool, not a brochure. We build sites that load fast, read clearly, rank properly and make the next step obvious.
Doubling your traffic is expensive. Improving the percentage of visitors who get in touch is usually cheaper, faster and permanent.
Technical SEO is the difference between a website search engines can use and one they struggle with. It is usually the cheapest growth available, because nothing else works until it is right.
Shopify Development questions
Will moving to Shopify affect my SEO?
It can either way. Done with a complete redirect map and content parity, stores usually hold or improve. Done carelessly, losses are severe and slow to recover.
Is Shopify good for SEO?
It is solid. There are quirks, such as collection URL patterns and duplicate product paths, but they are manageable.
Do I need a custom theme?
Not always. A well-chosen theme, properly customised, is enough for many stores. Custom becomes worthwhile when the catalogue or brand demands it.
How do I speed up a slow Shopify store?
Usually by removing apps, controlling third-party scripts, optimising images and simplifying the theme.
Can you help with product content?
Yes. Unique descriptions and specifications are part of ecommerce SEO.
How long does a Shopify build take?
Typically six to twelve weeks depending on catalogue size, integrations and how ready the content is.
Find out what this would look like for your business
Send us your site and what you want to change. We will tell you whether this is the right service to start with.